Post by account_disabled on Jan 6, 2024 9:09:08 GMT
What comes first, the inspiration or the briefing? Sometimes it seems like the second. If not, let them tell the Colombian reggaeton singer J Balvin , whose latest song takes root in a "briefing" by McDonald's and the Alma agency. "Dorado" (that's the name of the Colombian artist's new song) celebrates the optimistic spirit of the Latin community with phrases like "Because where there is a Latino there is a party" or "Thank you mom for making me Latin." The reggaeton singer's new song, 60 seconds long, debuted last Friday during the commercial breaks of the Univision broadcast of the 21st Latin Grammy Awards gala. If you do not see the embedded video correctly, click here After its television debut, the artist's fans will be able to enjoy "Dorado" solely and exclusively on the McDonald's app (where the full video clip will also be released).
In the video for "Dorado" J Balvin worked together with director Colin Tilly , who already collaborated with the Colombian in the videos for the acclaimed album "Colores." "Dorado" constitutes an expansion of the Phone Number List relationship (already close) between J Balvin and McDonald's , which last month launched a menu dedicated to the greater glory of the reggaeton artist . With the song "Dorado" J Balvin and McDonald's encourage Latinos to continue shining while being true to themselves and their culture, of which they have many reasons to feel proud. DATA SHEET McDonald's Chief Marketing Officer: Morgan Flatley VP, Brand Content & Engagement: Jennifer Healan Sr. Director, Cultural Engagement & Experiences: Elizabeth Campbell Cultural Engagement Hispanic Lead: Melissa Lopez Head of Social Media: Guillaume Huin Social Engagement/Customer Experience Supervisor: Kaitlin LeBruzzo Production Operations Supervisor.
Elizabeth Riley-Green Studio Production Manager: Cindy Dababneh Studio Production Contractor: Maddie Ramirez Soul Creative Chairman, Chief Executive Officer: Luis Miguel Messianu Co-President, Chief Creative Officer: Alvar Suñol VP, Executive Creative Director: Jorge Murillo Creative Director: Nour da Silva Associate Creative Director: Eddie Seiglie Digital Content Creator: Ryan Morejon VP, Group Account Director: Beatriz del Amo Sr. Business Director: Karen Udlera Sr. Account Executive: Jackie Bofill Account Supervisor: Maria Hodgson Sr. Director, Strategic Insights: Jennifer Pollack SVP, Operations & Production: Michelle Headley VP, Director of Production: Yeyo Marquez Sr Producer: Mimi Cossio Director of Business Affairs: Marinet Quiñones VP, Business Development: Michelle Cobas Communications Manager: Sabrina Paz Risk Loud & Live SVP, Entertainment: Edgar Martinez VP, Client Services: Cristina Galligaris Director, Client Services: Kemelly Figueroa boden Partner/ VP, Client Services: Lauren Gongora Account Director, Communications: Gina Carriazo Hickey Associate Director, Communications: Abril Barba Account Supervisor, Social Media: Melissa Cortina Account Supervisor.
In the video for "Dorado" J Balvin worked together with director Colin Tilly , who already collaborated with the Colombian in the videos for the acclaimed album "Colores." "Dorado" constitutes an expansion of the Phone Number List relationship (already close) between J Balvin and McDonald's , which last month launched a menu dedicated to the greater glory of the reggaeton artist . With the song "Dorado" J Balvin and McDonald's encourage Latinos to continue shining while being true to themselves and their culture, of which they have many reasons to feel proud. DATA SHEET McDonald's Chief Marketing Officer: Morgan Flatley VP, Brand Content & Engagement: Jennifer Healan Sr. Director, Cultural Engagement & Experiences: Elizabeth Campbell Cultural Engagement Hispanic Lead: Melissa Lopez Head of Social Media: Guillaume Huin Social Engagement/Customer Experience Supervisor: Kaitlin LeBruzzo Production Operations Supervisor.
Elizabeth Riley-Green Studio Production Manager: Cindy Dababneh Studio Production Contractor: Maddie Ramirez Soul Creative Chairman, Chief Executive Officer: Luis Miguel Messianu Co-President, Chief Creative Officer: Alvar Suñol VP, Executive Creative Director: Jorge Murillo Creative Director: Nour da Silva Associate Creative Director: Eddie Seiglie Digital Content Creator: Ryan Morejon VP, Group Account Director: Beatriz del Amo Sr. Business Director: Karen Udlera Sr. Account Executive: Jackie Bofill Account Supervisor: Maria Hodgson Sr. Director, Strategic Insights: Jennifer Pollack SVP, Operations & Production: Michelle Headley VP, Director of Production: Yeyo Marquez Sr Producer: Mimi Cossio Director of Business Affairs: Marinet Quiñones VP, Business Development: Michelle Cobas Communications Manager: Sabrina Paz Risk Loud & Live SVP, Entertainment: Edgar Martinez VP, Client Services: Cristina Galligaris Director, Client Services: Kemelly Figueroa boden Partner/ VP, Client Services: Lauren Gongora Account Director, Communications: Gina Carriazo Hickey Associate Director, Communications: Abril Barba Account Supervisor, Social Media: Melissa Cortina Account Supervisor.