Post by account_disabled on Jan 9, 2024 7:06:50 GMT
Yesterday the V DOOH Outdoor Advertising Forum took place , an event organized by La Publicidad that was held in hybrid format, in person at Callao City Lights with limited capacity and remotely via streaming . This event brought together leading professionals in the sector to talk about the outdoor environment and its path towards digitalization. And after being at the presentation of the #estudioAmes we came running to the @callaocitylight to support and cover in situ the #forodooh event of the colleagues of the @pdelapublicidad with the #exterioradvertising sector . Yes, in-person events are possible? pic.twitter.com/a1DP4NgEnp — Javier Piedrahita (@jpiedrahita) October 27, 2020 The event began with the intervention of Miguel Ángel Corrales , President and Editor of La Publicidad, who recalled the difficult moments that the external environment went through during confinement.
After her introduction, it was the turn of Ana Motilla , Editor-in-Chief of La Publicidad and presenter of the Forum, who was in charge of kicking off the day. Now on @callaocitylight #forodooh Email Data from @pdelapublicidad . This is @clearchanneles and introduce our dear @anamblanch ? We all support the sector. With and without Covid? pic.twitter.com/tTUJrgvZqR — Javier Piedrahita (@jpiedrahita) October 27, 2020 Gorka Pagazaurtundua , Commercial Director at Callao City Lights, spoke at this event about the truth of the outdoor sector through five certainties: social value, measurement, life in the streets, synergy of dooh with mobile and creativity. For her part, Olga Martín , Head of National Sales on Big Screen; and Alejandro Fernández , Marketing and Special Actions on Big Screen, talked about digitalization in times of coronavirus and how during confinement citizens have discovered local businesses.
Mario Torija , Country Manager at S4M, and Yolanda García , Deputy Marketing Director at JCDecaux, explained during their speech the benefits of uniting the worlds of mobile and outdoor. Sofía Ruiz , Director of Marketing and Communication at Exterion Media, focused on the importance of working on data and creativity in the external environment. Miguel Castañón , Director of Business Development in Europe and Africa at Broadsign -and one of the speakers who attended the in-person event-, dedicated his presentation to analyzing the role of programmatic in outdoor advertising, while Beatriz Dorado and Gemma Díaz , Negotiation Director and Director of Local MX Strategy at Havas Media Group, respectively, spoke about location data, a great opportunity to know and reach the consumer in an omnichannel environment.
After her introduction, it was the turn of Ana Motilla , Editor-in-Chief of La Publicidad and presenter of the Forum, who was in charge of kicking off the day. Now on @callaocitylight #forodooh Email Data from @pdelapublicidad . This is @clearchanneles and introduce our dear @anamblanch ? We all support the sector. With and without Covid? pic.twitter.com/tTUJrgvZqR — Javier Piedrahita (@jpiedrahita) October 27, 2020 Gorka Pagazaurtundua , Commercial Director at Callao City Lights, spoke at this event about the truth of the outdoor sector through five certainties: social value, measurement, life in the streets, synergy of dooh with mobile and creativity. For her part, Olga Martín , Head of National Sales on Big Screen; and Alejandro Fernández , Marketing and Special Actions on Big Screen, talked about digitalization in times of coronavirus and how during confinement citizens have discovered local businesses.
Mario Torija , Country Manager at S4M, and Yolanda García , Deputy Marketing Director at JCDecaux, explained during their speech the benefits of uniting the worlds of mobile and outdoor. Sofía Ruiz , Director of Marketing and Communication at Exterion Media, focused on the importance of working on data and creativity in the external environment. Miguel Castañón , Director of Business Development in Europe and Africa at Broadsign -and one of the speakers who attended the in-person event-, dedicated his presentation to analyzing the role of programmatic in outdoor advertising, while Beatriz Dorado and Gemma Díaz , Negotiation Director and Director of Local MX Strategy at Havas Media Group, respectively, spoke about location data, a great opportunity to know and reach the consumer in an omnichannel environment.